SWAG II Album ∙ Pop ∙ 2025 Justin Bieber Arriving by surprise in mid-July, SWAG —the seventh album from the 31-year-old pop icon—was both a testament of love and a declaration of independence. Fresh off big changes in his professional life and intrusive speculation into his personal life (including a paparazzi clash that spawned the instant-classic one-liner, “It’s not clocking to you that I’m standing on business!”), Bieber’s 21 love songs to his wife, Hailey Bieber, doubled as a cathartic reintroduction to an artist who’s been famous nearly two-thirds of his life. Rising above the noise of the past year, SWAG showed the singer at his most soulful, sensual, messy, and free. Not even two months later, SWAG II appears with just as little promotion (announced, like its predecessor, the day before its release), an even longer tracklist, and a similarly unencumbered raison d’être. Its 23 tracks—earthy, floaty, understated—draw from a similar sonic palette, info...