Don't Die Before You're Dead
Don't Die Before You're Dead Album ∙ Hip-Hop/Rap ∙ 2025 AJ Tracey Death is at the forefront of AJ Tracey’s mind on his third studio album; the title, Don’t Die Before You’re Dead , makes that more than clear. And although success has granted the West London rapper a certain level of immortality, no one, not even Tracey—who has seen his career go from strength to strength since he put his home borough on the map with the 2019 hit single “Ladbroke Grove”—lives forever. “I’ve been through a lot of things since I dropped the second album,” he tells Apple Music’s Dotty. “Life is beautiful, but it’s also quite tough sometimes…We all go through it, but I come out the other side stronger and with a different perspective on life.” The reason for his preoccupation is laid out in “3rd Time Lucky,” which finds him sorting through his emotions as his mother recovers from cancer, over solemn chords reminiscent of Sting’s “Shape of My Heart.” The track is a rare moment of vulnerability on an...