Moments in Timelessness

THIS IS FOR (DELUXE) Album ∙ K-Pop ∙ 2025 TWICE In their first decade as a nine-member K-pop girl group, TWICE became masters at exploring new facets of their concept without ever losing the unwavering cheerfulness that defines it. For  THIS IS FOR , TWICE’s fourth full-length album since their 2015 debut, the third-generation squad slides into a comparatively subdued cool-girl persona to explore overlapping themes of female empowerment and romantic frustration, artfully navigating the space between K-pop’s “girl crush” and “bubblegum pop” false binary. The cool-girl persona is especially on display in  THIS IS FOR ’s title track, a high-energy song that starts with a chuckle and a shout-out: “This is for all my ladies who don’t get hyped enough/If you’ve been done wrong, then this your song, so turn it up.” TWICE makes room for feelings of otherness on “THIS IS FOR” before using the synth-pop bop “MARS” to expand on the theme: “Do you ever feel like/You don’t belong in the wo...

THIS IS FOR Album ∙ K-Pop ∙ 2025 TWICE In their first decade as a nine-member K-pop girl group, TWICE became masters at exploring new facets of their concept without ever losing the unwavering cheerfulness that defines it. For  THIS IS FOR , TWICE’s fourth full-length album since their 2015 debut, the third-generation squad slides into a comparatively subdued cool-girl persona to explore overlapping themes of female empowerment and romantic frustration, artfully navigating the space between K-pop’s “girl crush” and “bubblegum pop” false binary. The cool-girl persona is especially on display in  THIS IS FOR ’s title track, a high-energy song that starts with a chuckle and a shout-out: “This is for all my ladies who don’t get hyped enough/If you’ve been done wrong, then this your song, so turn it up.” TWICE makes room for feelings of otherness on “THIS IS FOR” before using the synth-pop bop “MARS” to expand on the theme: “Do you ever feel like/You don’t belong in the world?” The...

STRATEGY Album ∙ K-Pop ∙ 2024 TWICE Ten months after the release of chart-topping mini album  With YOU-th , K-pop group TWICE released  STRATEGY . The 14th mini album in their near decade-long career leads with the English-language “Strategy,” a smooth song outlining the pop powerhouses’ ultra-confident seduction plan: “I got you on my radar, soon you're gonna be with me/My strategy, strategy will getcha, getcha, baby.” Megan Thee Stallion, who is becoming increasingly prolific as a K-pop collaborator, features on the main version of the title track, lending her precise flow to TWICE’s buoyant pop: “I'm a man-eater, you just a light snack/I got him pressed like he's workin' on his triceps.” The K-pop collaboration is a follow-up to TWICE’s feature on the Houston rapper’s “Mamushi” remix, also released in 2024. Elsewhere on the seven-track album, TWICE gives their fans, known as ONCE, a holiday gift with the seasonally minded love song “Magical”: “I always hated the wint...

DIVE Album ∙ J-Pop ∙ 2024 TWICE

With YOU-th - EP ALBUM ∙ K-POP ∙ 2024 TWICE The girl group talks through the six tracks on their 13th mini album.

BETWEEN 1&2 ALBUM ∙ K-POP ∙ 2022 TWICE The prolific K-pop group returns with their second big release of 2022.