THIS IS FOR
THIS IS FOR Album ∙ K-Pop ∙ 2025 TWICE In their first decade as a nine-member K-pop girl group, TWICE became masters at exploring new facets of their concept without ever losing the unwavering cheerfulness that defines it. For THIS IS FOR , TWICE’s fourth full-length album since their 2015 debut, the third-generation squad slides into a comparatively subdued cool-girl persona to explore overlapping themes of female empowerment and romantic frustration, artfully navigating the space between K-pop’s “girl crush” and “bubblegum pop” false binary. The cool-girl persona is especially on display in THIS IS FOR ’s title track, a high-energy song that starts with a chuckle and a shout-out: “This is for all my ladies who don’t get hyped enough/If you’ve been done wrong, then this your song, so turn it up.” TWICE makes room for feelings of otherness on “THIS IS FOR” before using the synth-pop bop “MARS” to expand on the theme: “Do you ever feel like/You don’t belong in the world?” The...